About

Christine Arroyo began her career working on large scale events for top 40 artists.  She has done creative directing work for The Black Eyed Peas E.N.D. World Tour, as well as designed large-scale events for The Academy Awards, The Grammy’s, American Idol, Fashion Rocks, BET Hip Hop Honors, and American Music Awards. 

She has created music video concepts for Beyonce, Taylor Swift, Rihanna, Selena Gomez, Katy Perry, P!nk, Fergie, The Black Eyed Peas, Jay-Z and Alicia Keys to name a few.

In 2019 she wrote a TV pilot starring Lana Condor that was a finalist at Sundance’s Scripted Series competition.

Her freelance creative director / copywriting experience includes projects for Nike, Adidas, TRESemme, Jeep, L’Oreal, TikTok, Cathay Pacific and Delta Airlines, to name a few. From award-winning commercials to those airing during the Super Bowl, Christine has worked for the top directors and commercial production companies in the field. For 8 years she also wrote under the ‘Katniss’ alias at The Moon Unit.

She is a member of the One Story Writers’ Residency and has just completed her first novel about two siblings navigating an increasingly warming world.